Has Weedmaps Gotten You New Customers?
If you’ve listed your dispensary on Weedmaps, you’ve likely asked the question: Is this actually bringing in new customers? While Weedmaps has long been a go-to platform for cannabis business discovery, it’s important to understand whether it’s contributing meaningful growth—or just visibility.
In this blog, we’ll break down what Weedmaps offers, how to evaluate its performance, and whether it deserves a central role in your cannabis marketing strategy. We’ll also share tips to help New Mexico dispensary owners turn Weedmaps traffic into long-term brand engagement.
What Is Weedmaps and What Does It Offer?
Weedmaps is a cannabis marketplace platform that connects consumers with local dispensaries, delivery services, and brands. It offers product menus, reviews, deals, and educational resources for users—all while giving dispensaries a digital presence in a competitive cannabis market. Here’s what Weedmaps offers dispensary owners:
- A public-facing menu with real-time inventory integration
- Customer reviews and store ratings
- Advertising and premium placement options
- Location-based search visibility
- App and web traffic from users searching nearby dispensaries
For many consumers, especially those new to legal cannabis, Weedmaps is the first step in their shopping journey.
How to Measure Weedmaps ROI
To determine whether Weedmaps is helping you grow, you need to go beyond impressions and clicks. Focus on trackable metrics that tie back to revenue and real engagement. Here’s how to measure your ROI
- Promo codes unique to Weedmaps listings
- Google Analytics tracking using UTM codes on links from your profile
- In-store surveys asking how customers found you
- Call volume tracking from the phone number listed on your Weedmaps page
- Menu click-through rates and completed orders if integrated with POS
Compare this data to your monthly subscription cost and time investment. If Weedmaps isn’t generating measurable results, it may be time to reconsider its role in your marketing channels mix.
Weedmaps vs. Owned Cannabis Branding
It’s important to remember that platforms like Weedmaps promote their own brand first. You’re essentially renting space in their marketplace. That’s very different from owning your own branded website, SEO presence, and customer communication tools. With your own cannabis branding strategy, you control:
- Visual identity and design elements
- Logo design, color palettes, and tone
- User data collection through email/SMS sign-ups
- Content creation that reflects your brand identity
- Loyalty programs and long-term customer retention efforts
Weedmaps may introduce your dispensary to potential customers, but your owned content is what builds trust, loyalty, and repeat visits over time.
Getting More From Your Weedmaps Listing
If you’re keeping Weedmaps in your marketing toolbox—and many dispensaries are—it’s essential to treat it as a supporting asset, not your main channel. Instead of relying on it solely for discovery, use it strategically to extend your brand reach, drive qualified traffic, and pull customers into your owned ecosystem where you control the experience, messaging, and long-term relationship.
Optimize Your Weedmaps Profile for Maximum Impact
First impressions matter, even on third-party platforms. Your Weedmaps profile should represent your brand as clearly as your website or storefront. Take the time to:
- Upload high-resolution, on-brand images that showcase your space, products, and vibe
- Ensure consistency in your logos, color schemes, and tone—your visual identity should be easy to recognize across all touchpoints
- Keep your menu and store information updated daily, including business hours, contact info, and current product availability
- Refresh deal listings regularly to feature seasonal promotions or local collaborations that reinforce your relevance in the New Mexico market
- Use your store description to share your brand story, values, or unique qualities. Communicate your identity—Not Just Your Services.
This level of detail helps your listing stand out in a sea of lookalike dispensaries and builds a foundation of trust before a customer even steps through the door.
Drive Weedmaps Visitors to Your Owned Platforms
One of the biggest missed opportunities in Weedmaps dispensary marketing is failing to transition traffic into your own brand experience. Weedmaps offers reach, but loyalty comes through your website, blog, and email list. Use these strategies to bridge the gap:
- Include clear links to your website, menu, educational blog content, and contact forms right within your profile
- Offer a sign-up incentive to capture emails or SMS subscribers—something simple like “Get 10% off your first visit when you join our text club”
- Feature exclusive content or local guides (e.g., “Top 5 Edibles for First-Time Users in Santa Fe”) to provide added value beyond product info
- Train your in-store team to ask new customers how they found you. If they mention Weedmaps, thank them and hand them a branded card or flyer with your loyalty program, website, or social media handles.
The goal is to use Weedmaps for discovery—but guide the customer, where you can continue the conversation, build trust, and encourage repeat visits.
What New Mexico Dispensaries Should Consider
In New Mexico’s growing cannabis landscape, Weedmaps can be useful—especially in tourist-heavy or high-traffic cities like Albuquerque, Santa Fe, and Las Cruces.
However, competition on the platform is increasing, and consumers are becoming more discerning. A basic listing alone won’t illuminate your dispensary. You need a strategy to stand out, collect data, and turn Weedmaps visitors into returning customers.
Combine Weedmaps with a strong local content strategy—blogs about cannabis laws, events, or guides to packaging design and product education. This positions your dispensary as more than just another listing. It makes you a trusted resource in the cannabis industry.
From Visibility to Loyalty: Making Weedmaps Work for You
Weedmaps can be a helpful discovery tool, but it shouldn’t be your only marketing solution. Real growth happens when you use it as a stepping stone—not a crutch. By tracking performance, integrating Weedmaps traffic into your own brand strategy, and investing in your content and visual identity, you can turn casual views into loyal, long-term customers.
Need help evaluating your Weedmaps ROI or building a stronger marketing foundation? Dispensary Marketing NM offers data-driven strategies and branded solutions tailored to the New Mexico cannabis market. Expand your visibility—both on Weedmaps and beyond.
